Leo Burnett London used minimalism to highlight McDonald's iconic product. They come without branding, images or logos.
McDonald's is launching a national digital outdoor campaign in the UK, that uses burgers, fries, and other Mc Donald's products to share real-time weather updates.
What is hot, yellowish and can "burn" you? Fire, you would say. No. In its latest advertising campaign, KFC replaced fire with Hot&Spicy fried chicken. And it is absolutely awesome.
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