Coca-Cola has unveiled the first-ever bottle made from ocean plastic waste, showing once again its efforts to be more sustainable.
The new bottle, first of its kind, is made from 25% ocean waste retrieved on Mediterranean beaches, over the course of 84 cleanups organized by volunteers.
More than a bottle – or actually 300 hundred of them – it’s the development of a new recycling technology. In partnership with Dutch startup Ioniqa Technologies and Indorama Venture, the new technology allows for previously unrecyclable PET plastics to be “upcycled” into high quality plastics using depolymerisation.
In simple words, that means that lower-grade plastics can now be broken down to be reborn into food-grade PET plastic.
The oceans will be thankful.
You might also like
More from Lifestyle
adidas And South Park Team Up For This Year’s 420 Release
adidas Originals and South Park are teaming up for the release of the Three Stripes' 4/20-themed sneaker this year.
Pharrell And adidas Deliver The Ultimate Spring Sneaker
The latest Pharrell x adidas sneaker drops on Saturday, March, 27, just in time for Spring with a seasonally-appropriate pink …
LEGO Reveals New NASA Space Shuttle Discovery Set
LEGO has announced a new 2,354-piece set that replicates the legendary Space Shuttle Discovery in all its glory.
PSG x Jordan Is Coming Back With A Limited-Edition Air Jordan 7
The PSG Air Jordan 7 will be the next sneaker collaboration between PSG and Jordan, and it looks very "olympic"...
This Levitating Baby Yoda Figure Is For The Ultimate Star Wars Fan
Forget plush toys. Mattel is giving you the opportunity to bring home an extremely rate levitating Baby Yoda figure.
IKEA Introduces Disassembly Guides To Help Your Furniture Live Longer
The IKEA disassembly guides are part of the company's pledge to lower its carbon footprint and champion sustainability.
Fortnite Announces Short Nite, Its Own Film Festival
Fortnite has announced the Short Nite Film Festival with screenings for 24 hours on Party Royale's Big Screen.
Justin Bieber Will Perform Live On TikTok For Valentine’s Day
Justin Bieber will go live on TikTok, performing tracks from his 2013 Journals release for the first time.
Nike Is Valentine’s Day Ready With These Limited Edition Sneakers
Gear up for February 14th with these limited-edition Nike Valentine's Day sneakers that are sure to have your heart fluttering.
