Coca-Cola has unveiled the first-ever bottle made from ocean plastic waste, showing once again its efforts to be more sustainable.
The new bottle, first of its kind, is made from 25% ocean waste retrieved on Mediterranean beaches, over the course of 84 cleanups organized by volunteers.
More than a bottle – or actually 300 hundred of them – it’s the development of a new recycling technology. In partnership with Dutch startup Ioniqa Technologies and Indorama Venture, the new technology allows for previously unrecyclable PET plastics to be “upcycled” into high quality plastics using depolymerisation.
In simple words, that means that lower-grade plastics can now be broken down to be reborn into food-grade PET plastic.
The oceans will be thankful.
You might also like
More from Lifestyle
Kanye Wants An Adidas x Nike Collab To Support Community Growth
Kanye is a talented man, no doubt. But his latest dream of uniting adidas and Nike for a collaboration seems …
Diesel Helps You Immortalize All The Things You Did Not Do In 2020
This year has been (still is) very unpredictable. So Diesel launched “Unforgettable Denim” to celebrate all the things you did …
This Is The Coolest Harry Potter Memo Pad
This “magical” memo pad created by Triad Inc, will reveal an embedded Hogwarts Castle as you keep on using it
Behold The Star Wars x adidas Originals Rivalry Hi ‘Chewbacca’
adidas has revealed the next Star Wars x adidas Originals sneaker, and this Chewbacca model has a lot of “RRRAARRWHHGWWR!”
The New Fujifilm Instax Square SQ1 Brings Instagram To The Real World
Fujifilm is making shooting analog instant-film easy and highly pleasurable with the new Instax Square SQ1.
IKEA Teams Up With ASUS ROG On New Range Of Gaming Furniture And Accessories
IKEA has announced it's teaming up with ASUS Republic of Gamers (ROG) to develop a new range of affordable gaming …
HBO Turns The Fresh Prince Of Bel-Air Mansion Into An Airbnb
To celebrate the 30th anniversary of the sitcom Fresh Prince of Bel-Air, HBO transforms the mansion into an Airbnb for …
Travis Scott x McDonald’s Collection Finally Revealed
Travis Scott and McDonald's revealed an entire apparel collection that also includes accessories like a giant Nugget body pillow.
The McDonald’s Travis Scott Meal Is Here
McDonald's has finally revealed the much-anticipated Travis Scott Meal, but it's not what you could have expected.
