Coca-Cola has unveiled the first-ever bottle made from ocean plastic waste, showing once again its efforts to be more sustainable.
The new bottle, first of its kind, is made from 25% ocean waste retrieved on Mediterranean beaches, over the course of 84 cleanups organized by volunteers.
More than a bottle – or actually 300 hundred of them – it’s the development of a new recycling technology. In partnership with Dutch startup Ioniqa Technologies and Indorama Venture, the new technology allows for previously unrecyclable PET plastics to be “upcycled” into high quality plastics using depolymerisation.
In simple words, that means that lower-grade plastics can now be broken down to be reborn into food-grade PET plastic.
The oceans will be thankful.
More from Lifestyle
Are you looking for something more? Then this new dating app might be the one for you. S'More is launching …
The Lacoste "Croco Magic" boasts standout pieces with larger logos made out of small versions of its iconic logo.
As part of its partnership with Riot Games, Louis Vuitton is unveiling Prestige Skins for League of Legends, unlockable from November …