Coca-Cola has unveiled the first-ever bottle made from ocean plastic waste, showing once again its efforts to be more sustainable.
The new bottle, the first of its kind, is made from 25% ocean waste retrieved on Mediterranean beaches, over the course of 84 cleanups organized by volunteers.
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More than a bottle – or actually 300 hundred of them – it’s the development of a new recycling technology. In partnership with Dutch startup Ioniqa Technologies and Indorama Venture, the new technology allows for previously unrecyclable PET plastics to be “upcycled” into high-quality plastics using depolymerization.
In simple words, that means that lower-grade plastics can now be broken down to be reborn into food-grade PET plastic.
The oceans will be thankful.
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