Budweiser launched a new version of its iconic Whassup ad to encourage you to check in on your friends during the COVID-19 quarantine.
After weeks of isolation, and the first excitement of Zoom happy hours, most of us are resigned and have given up on the simplest social interactions. Yet, it is now that our friends need us the most.
To remind us all to check in on our friends, Budweiser is bringing back on the most iconic ad from the ’90s: “Whassup.”
Budweiser is also introducing a star-studded cast for another take on the 90’s ad: NBA superstar Dwyane Wade, actor Gabrielle Union, Miami Heat’s Chris Bosh, two-time WNBA MVP Candace Parker and DJ D-Nice.
Related | Can You Catch This Burger King QR Code?
Monica Rustgi, VP of marketing for Budweiser, said in a statement:
“Thanks to modern technology, we’re able to remain virtually connected in ways that otherwise we would not have been able to within the current distance-mandated climate. In times like these, something as simple as a hello, or in this case, ‘Whassup,’ means a lot.”
Rustgi also added that the original spot was the perfect opportunity to remind people to “focus on human connection in a time when people may be feeling hopeless, uncertain, and alone. Our hope is that by getting people to check-in, we can play a small part in bringing the world closer together during these trying times.”
The original “Whassup” ad appeared during Monday Night Football in December 1999. It quickly became an icon and was referenced in numerous TV shows like The Office and Friends in the two decades since. In 2018, Burger King partnered with Budweiser for a remake of the ad (watch it here.)
You might also like
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …