Burger King is making QR codes cool again as it taunts you to “catch its QR code” on its new TV spots.
QR codes almost became cool. Almost because despite the amazing technology behind them, they never really caught the interest of consumers. Even now that Apple has finally installed a QR code reader on the iPhone…
But Burger King decided it would make QR codes cool again.
In its new TV spots, Burger King is showing a QR code bouncing around your TV screen. While it will strongly remind you of vintage computer screensavers, it’s actually a fun game in these days of quarantine. Believe me.
Below is an example of how it works, posted by Burger King on their YouTube channel. Go on, try to catch it.
Unfortunately, this one will not get you far. If you did manage to scan it, you would see the following message: “Scoring a whopper is easy but not this easy stay tuned on your TV for a real chance to score.”
The real spot, however, will offer free Whoppers to the 10,000 first viewers to scan the QR code. The offer will have to be redeemed via the Burger King app, and with purchase.
AGENCY: DAVID Sao Paulo
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Associate Creative Director: Rogério Chaves, Fabrício Pretto
Creatives: Rogério Chaves, Fabrício Pretto
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac
Production: Fabiano Beraldo, Fernanda Peixoto, Andressa Cardoso
Edit: Leonardo Nichida
Planning: Daniela Bombonato, Carolina Silva, Tábata Pimentel
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Defina, Renata Oliveira
Innovation and Technology: Toni Ferreira, Gustavo Nanes
Social Media: Lucas Patricio
AGENCY: DAVID Miami
Group Account Director: Stefane Rosa
Management Account: Jenny Gobel
Executive Account: Rachel Startz
Executive Producer: Carlos Torres
Associate Producer: Tomas Diego
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
CLIENT: Burger King Brazil
Ariel Grunkraut, Thais Nicolau, Filipe Botton, Stephanie Pellin, Marilia Santos e Vinícius Simon de Freitas
Burger King Global
Marketing Officer Global Chief: Fernando Machado
Head of Global Marketing: Diego Suarez
Sr Brand Manager Global Marketing: Rachel Kellerman
Burger King North America
President, Burger King North America: Chris Finazzo
Head of Marketing North America: Marcelo Pascoa
Head of Marketing North America: Renato Rossi
Director of Marketing Communications: Rogelio Magana
Manager, Advertising: Rachel Williams
Director, Media & Social Channels: Jorge R. Oliveira
Social Media Digital Marketing: Flavia Guetter
Sr. Analyst, Media: Richardson, Rebecca
Hogarth, Sao Paulo
Cosmo Street, Miami
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