A year ago, Instagram launched carousel ads, an advertising product that gives brands more flexibility in telling their stories, by allowing users to swipe through ads to see additional images and a link to an external website. Now, Instagram is stepping up its game and finally lets advertisers build carousel ads with videos.
The new format, offers advertisers a way to add multiple 60-second videos to one single sponsored post. Carousel video ads have already been tested with selected partner brands – among them, Airbnb, Macy’s, and Taco Bell.
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The beta version is launching today, and will be rolled out to all advertisers in mid-May.
Carousel video ads will be sold on a CPM basis (cost-per-thousand-impressions) and will allow you to mix both video and photo into one single carousel.
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James Quarles, Global Head of Business and Brand Development at Instagram is confident that Carousel video ads will be a huge boost for advertisers:
[quote]Brands are excited about this because it gives marketers better creative flexibility. The hardest thing to do is to capture people’s imaginations, and carousel can help advertisers better achieve that with five pieces of content. As we see people watch more video, we think this helps business bring messages to life more.[/quote]
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