A year ago, Instagram launched carousel ads, an advertising product that gives brands more flexibility in telling their stories, by allowing users to swipe through ads to see additional images and a link to an external website. Now, Instagram is stepping up its game and finally lets advertisers build carousel ads with videos.
The new format, offers advertisers a way to add multiple 60-second videos to one single sponsored post. Carousel video ads have already been tested with selected partner brands – among them, Airbnb, Macy’s, and Taco Bell.
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The beta version is launching today, and will be rolled out to all advertisers in mid-May.
Carousel video ads will be sold on a CPM basis (cost-per-thousand-impressions) and will allow you to mix both video and photo into one single carousel.
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James Quarles, Global Head of Business and Brand Development at Instagram is confident that Carousel video ads will be a huge boost for advertisers:
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