As of June 30, Apple’s HomePod accounted for 6% of the 50 million smart speakers sold in the United States; more than double its estimated market share.
The HomePod is still the “small” player in the US smart speaker market. Amazon seems unreachable, high up there with a 70% market share. And Google is comfortably sitting in its second place with 24%.
Just a month after its launch, Apple has already sold 3 million of its HomePod, reaching 6% of the total US market share. And that is double what the best estimation had given it back in March.
In April, analysts estimated that Apple would sell just around 2.5 million HomePods by the end of 2018. But today – and on the day Apple officially became the first US company to be valued $1 trillion – CIRP’s study confirmed the trend: HomePods are selling like hot buns.
While Amazon and Google have nothing to worry about, Apple might be the real winner considering the company is taking a healthy profit margin from the hardware. Current market prices for the devices are as follows: Amazon Echo costs $99, Google Home is currently available for $129, and the Apple HomePod costs $349.
That being said the report from CIRP shows that one-third of Amazon Echo or Google Home users own at least two of the speakers, with 10% of Echo users owning three or more.