Apple Shares Details On The New MLS Season Pass

Apple has unveiled pricing and a launch date for MLS Season Pass, offering every league match with no blackout restrictions.

The new offering will cost soccer fans $14.99 per month, or $99 for the whole season. For Apple TV+ subscribers, it’ll clock in at a discounted $12.99 per month or $79 for the season. It will launch on February 1, 2023.

Last June, Apple and MLS signed a 10-year streaming rights deal beginning in 2023. MLS Season Pass will bring MLS to its biggest worldwide audience ever, in a more simple and streamlined way: All matches will be available on billions of devices through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com.

Its price – $14.99 per month, $99 for the whole season – puts MLS Season Pass in a similar bracket to streaming rival ESPN+ which comes in at $9.99 a month or $99 per year.

“There isn’t a more perfect time to introduce MLS Season Pass, coming off the heels of the most dramatic MLS Cup in history and with MLS as the fastest-growing soccer league in the world,” said Eddy Cue, Apple’s SVP of services, in a statement. “We’re counting down the days to February 2023 when fans everywhere can enjoy MLS Season Pass on billions of devices—all with no blackouts.”

Fans will be able to watch MLS matches featuring English and Spanish broadcast crews, and they can easily listen to a club’s home radio broadcast on the Apple TV app. All matches involving Canadian teams will be available in French. Matches will take place primarily on Saturdays and Wednesdays, with a few matches held on Sundays. For most matches, the start time will be 7:30 p.m. local time, with pregame coverage beginning at 7 p.m. ET. A few matches each week may air at other times.

As part of the launch, all 29 MLS clubs will have an Apple TV sleeve patch on their jerseys. The Major League Soccer season is due to kick off on February 25, 2023.

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