This is the list we have all been waiting for! As social media and all related marketing activities turn mobile, it goes without saying that the more we know about the most-used apps, the better we can target our audience and understand their mobile behaviour.
Also Read: Facebook IQ: Who’s Driving The Mobile Future?
So, who makes the list? Not surprisingly, Facebook-related properties sit comfortably at the top. According to Nielsen, Facebook is still the no. 1 most used app in the US. The app had 126.7 million average unique users each month this year, showing growth of 8% on 2014.
Additionally, Facebook Messenger showed a remarkable growth of 31% in 2015, landing 96 million monthly users per month in the U.S. Impressive, nonetheless. What’s more impressive, though, is Instagram‘s performance this year. The photo sharing app landed in the eighth spot, reaching 55.4 million monthly active users in the U.S., that is a 23% increase from previous year.
The other apps on the list include Google Maps, Google Play and Google Search. With 3 out of 10 apps being owned and operated by Facebook, we can safely say that 2015 has been the year of social media. What we would love to see for next year, is more social media apps, such as Snapchat and Twitter, landing somewhere near the top of the list.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Other Platforms
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Bluesky Social Is Now Available On Android
Jack Dorsey's decentralized Twitter competitor Bluesky Social is now available for Android devices, albeit as an invite-only beta.
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …
Stripe Now Lets You Buy NFTs Without Having To Own Crypto
Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.
