This year, understanding consumer behavior by using innovative digital marketing techniques will play the leading role in the digital marketing landscape. Digital marketers will focus more on curating quality owned-content and creating true user experiences. They will use digital storytelling, branded content, contextual email and mobile-marketing, social influencers, as well and “human to human” personalization. They are right to do so as all of this works! But there are also other powerful tactics that enhance opportunities due to hidden insights deep in our own brains.
Also Read: The Effects of Social Media on Our Body and Brain
As humans, we’re practically programmed to visual stimuli. 64% of humans are visual learners – after all the human brain processes every visual stimulus 60,000 times faster than any other. Our brains love pictures, especially ones that show motion.
They activate our mirror neurons which in turn trigger parts of our brains convincing us that what we are seeing is real – at least subconsciously. These are the same neurons responsible for the “imitation game” in advertising – when we identify ourselves with a person or action in an ad. They drive us to emotions that are key to our psychologies, our thinking and ultimately decision-making.
This is essentially what Neuroscience Marketing or Neuromarkering looks at. As a field, it was developed by Psychologists at Harvard University in 1990, but has gained popularity during in the last 10 years. Companies like Google, Coca-Cola, Starbucks, and Mercedes have already used it. Studies in Neuromarketing have proven that the way our brains respond to sensory marketing stimuli is connected to our consumer behavior.
NeuroMap Model by SalesBra¬in-the 1st company specialized in neuromarketing
By accessing the brain’s reactions mainly via ECG, researchers are able to better understand emotions that are felt during the consumer’s buying process and which feelings lead up to it. Essentially, we can tell what ultimately motivates people to buy. It is our subconscious that thinks visually, controlling our behavior, making us want to bring to life memories of past sensory stimulations. It also turns visual stimuli into spontaneous buying behaviors – for example, buying behaviours that are linked with personal habits.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Social media have established personal relationships with audiences through visual trends, such as photos or branded animated short or long format videos, or infographics. Therefore, the real winners will be brands that are more authentic and can deliver the right visual cues that will lead to sales.
Wouldn’t it be great if more information about brain processes? Despite this, surveys have shown that only 2% of marketing research looks into Neuromarketing methods despite the clear need for newer ones that help us better understand the consumer journey. Naturally, giving advertisers additional insights into the subconscious mind might prompt serious privacy concerns.
Not that social networks haven’t done that yet.
Related Stories:
- How Your Brain Reacts When People Like Your Facebook Status
- Let’s Get Visual! And Communicate With Images and Stuff
- 18 Stats To Prove Visual Content Is King
You might also like
More from Guest Bloggers
5 Social Media Trends For 2022
Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
The Sales-Generating Multichannel Ad Strategy You Need This Holiday Season
With the holiday season approaching, the time has come to put together the perfect multichannel ad strategy. This post will …
How to Sell Online Courses On Instagram (in 2020)
If you are creating online courses, Instagram is actually the ideal medium to sell them. Here are the ways in …
Water By Waste Not By Litre
Brazilian healthy juice and food company Greenpeople has launched a limited edition of bottled water that shows the amount of …
Durex Tackles A Taboo With ‘Ladies, Let’s Lube’
“It’s not just about condoms,” Durex, the best-selling condom manufacturer says, proving its point yet again with a new campaign …
AI, Alexa’s Cough, And Gender Stereotyping
‘Alexa loses her voice’ has become YouTube’s most-viewed ad of 2018, with over 50 million views. It’s fun, sassy and …
10 Podcasts You Need To Know About
Time is short, so it's important to know which podcasts are worth your time. Here is a list of top …
3 Underrated LinkedIn Features You’ll Want to Focus On In 2019
There are three hidden gems on LinkedIn that you probably don’t know about yet, and definitely should!
