Question:
What is the first thing people see when go to your brand’s Page on Facebook?
Answer:
Your Cover Photo.
Also Read: Compfight – The Image Search Engine
Cover Photos summarize the look-and-feel of a brand’s voice, philosophy, opinion, activities etc. It is the first thing that you see on a brand’s Page and so it’s imperative that you choose an image that does the best job of representing your brand.
So, as a marketer, you need to do your best for your brand and your consumers. Have you ever wondered how many ways of presenting your Cover Photo exist?
PostPlanner shows us some great examples of well-known brands worldwide who have succeeded in exploiting numerous ways of promoting their brands through the 851 x 351-pixel space (Yes, those are the correct dimensions of the cover image):
1. Promote your Brand
This is the most common way in which Brands use their Cover photos.
2. Show Your Support for A Cause
3. Highlight Upcoming Events
4. Promote your Fans’ Work
5. Promote a new Product
6. Sell a Product
7. Tell everyone what your page is all about
8. Show Testimonials
9. Highlight Your People
10. Promote your Fans
11. Announce a Contest
Have you seen other creative uses of the cover photo? Let us know!
Related Stories:
- Facebook Timeline Contests – Free & Easy Tool to Pick a Winner
- Fancy some Facebook-Flavored Ice Cream?
- Create Your Own Pro Looking Facebook Cover Photo
More from Experts Talk
The Top 5 Social Media Stories Of This Week
Instagram is testing "song lyrics" stickers and Facebook's long-awaited clear history feature is getting business-ready. Finally.
12 Questions With Aasha Collins
Please welcome this week’s 12 Questions Expert Spotlight guest, The Tylt's Social Media Editor, Aasha Collins.
How To Use Google Data Studio To Create Facebook Campaign Reports
Did you know that you can create detailed and interactive Facebook ad campaign reports with Google Data Studio? Yup. Here's …
