Instagram might have been copying Snapchat a lot recently, but now it seems it’s also taking a page out of Pinterest’s book. The company announced this week, that users can now save posts in private collections.
In a blog post this week, Instagram announced a small – but important – feature rolling out to users on both iOS and Android. Those with the updated version of the app will now be able to save posts in private collections. And it’s all very simple. Just “tap and hold the bookmark icon underneath any post to save it directly to a collection.” If you want to create a new collection, you can tap on the “plus icon” in the top right corner, then name it, and finally choose the posts to save to it.
Collections are found within the “saved posts tab” on your Instagram profile, but they can only be seen by you – the person who created them. So, they are private, just like all saved posts. The update comes a few months after Instagram started allowing users to save posts. Since it was launched in December, over 46% of Instagrammers have used it to save posts.
Sounds a lot like something you’d do on Pinterest, right? Yes, that’s what I thought as well. It points to the idea that like Pinterest, Instagram is also an “inspiration platform,” and a place where people can organise their ideas. But, unlike Pinterest, collections are completely private, and users cannot share them with others. As one thing leads to another, I am assuming that the ability to share collections (at least among a group of friends) is something that Instagram is at least thinking about.
The update allowing you to save posts in private collections in Instagram appears on version 10.16. Find out more about this feature here.