When Facebook changed the rules and allowed pages to run contests right on their timeline, using likes, shares and comments as a way to pick a winner, many thought this was the end of app developers for Facebook. It was not. But this major change brought a huge change in the way page admin organize their posts and created a amazing boost in page engagement.
European and Asian social media agency KRDS officially launched its PromoFactory product for Facebook page administrators earlier this week, after introducing it last month, and the FacebookPreferred Marketing Developer marked the launch with an infographic comparing the performance of posts by brands on the social network and Timeline contests and promotions.
KRDS examined the results of 50 brand pages and found that the average increase in engagement rate with Timeline contests and promotions was 683 times.
- Timeline vs. App – Which Works Best for Your Facebook Contest
- 5 Awesome Facebook Timeline Contest Ideas
- The Ultimate Guide to Increase Facebook Likes [infographic]