The end is near. So, you’d better comb your hair and look your best, to totally nail that selfie. With a drone. On Snapchat.
According to The Information, Snap Inc. is talking to Zero Zero Robotics, a Beijing-based maker of selfie drones. If all goes well, it would be Snapchat’s second hardware launch – this time not recording from the users’ point of view, but recording the user himself.
Snap is ready to pay anything between $150 million-$200 million to acquire Zero Zero Robotics, which already launched its device back in October. The Hover Camera drone costs $500 and, according to Techcrunch, it is sold exclusively by Apple both via its online and physical retail stores.
For Snap, this whole hardware pivot makes sense: With a seriously wounded Snapchat, losing largely to Facebook’s Stories, it’s Snap’s chance to lead the race against Facebook. The latter is also reportedly making its own AI video chat device.