Pinterest knows that its future its intrinsically linked to fashion, home decoration, craft and DIY. It also knows shopping and discovery will be at the heart of tomorrow’s mobile devices.
Pinterest Lens, the new visual discovery tool, was announced yesterday during the company’s media event at its San Francisco headquarters. With Lens, you snap a picture with your phone’s camera, and it will automatically identify objects within your photo, and link you with categories and Pins associated with these objects.
Engineers have been fine-tuning Lens for little over a year, and the feature is now also able to identify objects within a larger scene. This way, the search results can provide context about the environment in which objects appear, on top of the categories and products linked to the object itself.
And don’t go saying you “use” Lens. According to Pinterest‘s cofounder and chief product officer, Evan Sharp – “lens” is a verb: Yes, you can “Lens” something, anything, from specific objects like red shoes, all the way to larger scenes like a dining room for example.