The other day we told you about the new Lens store on Snapchat. That wasn’t apparently the only update on the platform. Some users have pointed out that Snapchat has launched verified accounts. And yes, this has so far been independently verified and confirmed.
Sure, account verification will eventually make it onto any platform that wants to be taken seriously – Snapchat is of course no exception to this.
Verified accounts on the platform are called “Official Stories”, and instead of a check mark like Twitter or Facebook they have an emoji. How fitting! So, if you’re looking for a famous person, you will get the little emoji next to their official account.
As Snapchat explains – “so you know they’re the real deal”. However, there still seem to be very few verified accounts out there.
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The company confirmed this:
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