Instagram is quickly becoming one of the coolest apps out there. And now, Kevin Systrom, Instagram’s CEO, has confirmed what we announced 3 weeks ago: Live video is coming to Instagram.
Instagram has changed a lot these past few months. Of course, Stories were the big game changer, but other upgrades like zoom for example, have made it one of the most desirable social apps at the end of 2016.
And now, in an interview with the Financial Times, Kevin Systrom has confirmed that live video is the next big update for the platform.
Live is really exciting for us. I think it can enhance what we’re doing. If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.
With these news comes the question: how will Instagram Live compete with Facebook‘s own Live feature? There are some growing concerns among users that “Facebook-owned” apps (including WhatsApp) are getting too similar to one another.
No date has yet been announced for the availability of Live on Instagram, but like the recent addition of Boomerang and other features to Stories, my guess is that it will get a quick rollout – possibly before the end of the year.