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Instagram Will Also Use Facebook Data To Rank Stories

by • August 8, 2016 • Breaking News, InstagramComments Off on Instagram Will Also Use Facebook Data To Rank Stories6205

When Instagram turned to its new algorithmic timeline a few months ago, nobody could have imagined that the company would be launching Stories. And now that Stories is the hottest piece of news we’ve heard in a while, we come to think about how this new format will appear on the platform. Well, apparently Instagram will be taking into consideration information from Facebook for this.

If you like our stories, there is an easy way to stay updated:

Snapchat uses reverse-chronological order for its timeline. Since Instagram switched to its algorithm a while back it can’t simply go back to the non-algorithmic one now. Right? For now, Instagram needs to stick to its decision. But, in order to order its new format effectively, it needs to look at a few more factors. Facebook data. Data about engagement and relationships between users.

As Tim Peterson explains in a recent article for Marketing Land,

Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.

Reverse-chronological ordering in posts gives users only a view of what is immediately current (very useful in many circumstances) and not what is actually interesting to them. Facebook has a wealth of knowledge about users, and will be able to better cater for what people want to see. At the moment, users can only five Stories.


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