Facebook has updated its mobile version and it will now autoplay videos. Not all videos of course, just the ones uploaded directly on its platform. Facebook is looking to differentiate its native videos from the likes of Vine, Instagram or especially Youtube videos which are by far the most uploaded video content on Facebook.
Josh Constine, from TechCrunch, reports:
Facebook confirmed this new format is now internationally rolled out to most iOS and Android users and will reach all of them soon. However, Facebook is still testing this feature on desktop and doesn’t have schedule for when it will roll out there.
TechCrunch has shared this video showing how it actually works:
And of course this probably is the first official step which announces the launch of video ads on Facebook. Although back when it was first testing the feature in September, Facebook denied this, there is no doubt in our mind that video ads will be on Facebook very soon
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