A couple of weeks ago YouTube launched a paid music subscription, that offers its users an ad-free experience on its platform. The new feature was a first venture into traditional on-demand services, but just last week, YouTube revealed more developments in this direction.
According to reports, YouTube is seeking to secure the streaming of series and premium content, much likes of Netflix and Hulu. For the time being, the same sources claim that the video social platform is focusing on new material and not acquiring licenses of already existing series.
This move makes total sense. According to a report issued by Digital TV Research, subscription video on demand is expected to reach a whopping 249 million homes by 2020, up from 20 million in 2010 and an expected 117 million by the end of 2015. This can only mean that the revenues are expected to catapult accordingly, as well.
But there’s another reason for which YouTube is exploring the on demand content territory. With Facebook (and other social media networks in general) driving more traffic to sites than Google, it’s only logical for paid search services to suffer a loss in efficacy, and value. This could possibly explain why YouTube is looking to depart from its ad-based model, and explore other revenue streams as well.
Hopefully, more info will be released in the following weeks, so we will then have a clearer view of YouTube’s strategic vision. Stay tuned!
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