YouTube has unveiled its first IRL venue, capable of hosting indoor and outdoor events with up to 6,000 people.
YouTube and Hollywood Park have opened YouTube Theater, a venue ready to host IRL events of between 3,400 and 6,000 participants.
Located in Inglewood’s Hollywood Park, in California, the venue is set to host a variety of live entertainment events, including concerts, theater performances, awards shows, business conferences, and eSports competitions.
“YouTube is the world’s largest virtual venue connecting artists and fans, and we realized that YouTube Theater would have the ability to blend the physical and the digital together in new and exciting ways,” says Angela Courtin, YouTube’s marketing VP of brand, media, culture, and creative.
As one would expect, YouTube has equipped the venue with built-in live-streaming capabilities, to allow performers to stream their events to billions of YouTube viewers around the world. But the unique features of the theater are centered around interactivity.
For example, it has a large-scale digital YouTube icon outside the venue and a digital wall inside – both of which use motion-sensor technology to let fans interact with screens that are programmed with content related to events. “Because we’re YouTube and a platform for artistic expression, having creative canvases throughout the theater was also key,” Courtin explains.
The first event planned at the venue is the Hollywood Black Comedy Festival, which starts this week, while YouTube will also soon announce its inaugural “artist residency” for the space, which will reportedly feature “one of today’s most popular music groups.”
In the future, the platform hopes to use the theater to celebrate YouTube creators, “extending content from the platform into the real world to help creators grow their businesses, and as a place to bring our company events to life.”
You might also like
More from Youtube
YouTube hit a new milestone, counting 50 million subscribers and trials on its YouTube Music or YouTube Premium services.
The well-known Rickroll prank has driven Rick Astley’s "Never Gonna Give You Up" to become one of the most-watched videos …
YouTube is experimenting with a new plan that allows users to watch ad-free videos at almost half the price of …
YouTube is introducing a new Super Thanks monetization feature to allow fans to support creators; and expanding it to 68 countries.
YouTube is adding new features to help viewers identify videos from authoritative sources, and get more credible health information.
YouTube streamers will now be able to limit their chats to subscribers only, create live polls, and cut clips from …
YouTube’s Creator Insider team last week announced the test of 'Achievement Cards' and the expansion of the beta of 'Timed …