YouTube has been in a lot of trouble with its advertisers recently, with many big advertisers pulling their budgets from YouTube due to their ads being matched with inappropriate content. Now YouTube is making changes that will soon fix this problem.
In March YouTube made an update to “address advertiser concerns around where their advertisements are placed,” and has since continued to listen to advertisers to make sure it can restore the confidence that was lost in the previous months. It’s not just a charm offensive though – YouTube is really going after inappropriate content. And this has brought many big advertisers back, as well as improved communication with creators.
Now, YouTube has updated its guidelines around ad-eligible content, targeting creators of hateful and other inappropriate content. The idea is to stop these content creators from being able to monetise their objectionable content.
[quote]We’ve heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content. [/quote]
- – Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.
- – Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.
- – Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.
For any creators who are interested in creating content that appeals to a broader range of advertisers can enrol in a new Creator Academy course.
You might also like
More from Youtube
TheirTube is a YouTube filter bubble simulator showing you the videos that are recommended on six different personas' accounts.
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.
YouTube has announced it's evolving its FameBit platform to YouTube BrandConnect, making it easier for creators and brands can collaborate.
Google has announced a series of tools in Display & Video 360 that make it easier for media buyers to …
CEO Susan Wojcicki announced YouTube is creating a multiyear $100 million fund to amplify and develop the voices of Black …
YouTube was once launched as a video-dating website. Thankfully, that didn't work out and it soon became the world's leading …
After months of testing, YouTube is opening up its Video Builder to more businesses. The free beta tool lets them …