Instagram is testing a new feature that allows users to follow hashtags. Could this be the discovery tool we have all been waiting for?
When Instagram moved from a chronological feed to an algorithm-driven timeline, people first reacted badly. But today, we have to admit that our feeds have become much more interesting and engaging. For one, the change has helped us discover new content. And this new feature is about to really boost discovery.
Following hashtags could be what was missing on Instagram. If you are into a niche topic, or just love being able to see all the latest #cutepuppies or #catstagram posts, then this is definitely the feature you have been waiting for.
The feature was first brought to our attention by UK-based social media consultant Pippa Akram:
Ok this is new. What does this do @SimonSocialMM @BizPaul @NatalieTFG any ideas? I've followed 2 but can't find what that means!! pic.twitter.com/LlCBk4Wmfv
— Pippa Akram (@Social_Pip) November 9, 2017
Of course this new feature is also a powerful marketing tool. On top of allowing you to discover new content, it will also let you understand what the level of engagement on each of these topics/hashtags really is daily, and whether it is worth jumping on the trend or not.
The feature is currently being tested and could roll out to more users soon.
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