The “Bacon Beats” record features 19 minutes and 22 seconds of the sound of bacon sizzling, a tribute to Wright brand’s founding in 1922.
I always said that the world needed more bacon and music.
Related | Spotify Introduces ‘What’s New’ Feature To Help You Catch New Releases
Admit it, nothing beats the smell of bacon frying in the morning. Well, Wright Brand believes that the sound of it sizzling in a hot pan can be just as enticing.
So they hired Ogilvy to produce a high-fidelity recording of it on vinyl.
The “Bacon Beats” record features a 19 minutes and 22 seconds recording of the sound of bacon sizzling. The length was chosen as a tribute to the brand’s founding in 1922. The record also features real interviews with Wright Brand employees on side B. The interviews were conducted at the Vernon, Texas bacon plant.
Ogilvy then turned to TikTok to promote the record, sending it to TikTok music producers who were encouraged to sample the ‘Bacon Beats’ and interviews within their own creative works. Ogilvy also created a full-length YouTube video showing a split screen of bacon frying in a pan and the record spinning.
Wright Brand also built upon the celebration of Record Store Day, on July 17, to ship the vinyl to independent record stores across the US, including Josey Records and Music in Dallas, A-1 Records in New York, and Port of Sound Record Shoppe in Costa Mesa, California.
Related | Amazon Launches A Monthly Vinyl Subscription Service
CREDITS
Executive Creator Director – Isaac Pagan
Associate Creative Director – Chris Petersen
Associate Creative Director – Seth Mollerup
Account Director – Arianna Coxe
Account Director – Kelly Jackson
Associate Producer – Mackenzie Schumann
Associate Strategy Director – Meg Crawford
You might also like
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
