Tell us, Instagram, is this how you view women?
Yeah yeah, shoppable content is the future, the latest updates of Pinterest and Instagram confirmed that but, being “woke” and also having a “woke” marketing team is the present and the future. Haven’t you guys learnt anything?
So a couple of days ago, Instagram rolled out its shoppable content update to 8 more countries and we all got a new Story from the beloved app to inaugurate and pop the cork to.
Don’t know about you (I can only hope), but upon the first viewing, I cringed hard. Second viewing, and in my mind, thoughts like “Is this how they view women?” or “This is not what being inclusive/non-sexist looks like!” started exploding, while watching the byproduct of the “Get-in-loser-we’re-going-shopping” Mean Girls-inspired scene, go down.
If we dissect the Story, slide by slide, I’d say it’s clearly targeting plus-size women, but for the sake of many factors, let’s just say women. Not sure how the app’s analysts are doing over there, but my guess is they don’t really dig male fashion influencers, so they skipped the demographic that goes with them altogether. Why not.
What is so disturbing about this marketing move is that they stereotyped a powerful market that finds refuge in this very platform, in the most cliché and outdated manner. The female-identifying audience, is anything but this poorly designed bitmoji, and having merely a shopping-centered brain.
Put that on top of the anti-“Free the nipple” policy, and you got yourself an app straight outta the ‘50s.
In the not-so-distant past, we’ve seen many hard fails in advertising, but for some reason, Instagram’s not steps but… miles backwards, roots my fears about the company’s societal views and ethos, even deeper than they were two days ago.
What were your initial thoughts on the Story?
You might also like
More from Instagram
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
Instagram Begins Testing NFT Sharing
NFTs are coming to Instagram, according to Head of Instagram Adam Mosseri, but it's not for everyone yet.Head of Instagram …
How To Use Enhanced Tags On Instagram
Instagram has expanded its tagging options to allow creators to credit those who participated in creating content.
Instagram Introduces Ability To Like A Story Without Sending A DM
The idea behind Instagram's new "Private Likes" feature is to help users support one another and to unclog DM inboxes.
Instagram Improves Live Stream Discovery With New Profile Display Option
Instagram has added a new display option that allows creators to list their upcoming live streams on their profiles.
Meta Is Debuting Avatars On Instagram And Making Them More Inclusive
The announcement marks the first time any of Meta avatars have been available on Instagram and introduces new ones on …
