Facebook is big, very big, no doubt about that. With over 1 billion users (that is 1 in 6 inhabitants of our dear planet by the way) Facebook can hardly be left out of your marketing strategy, right?
This infographic from Search Engine Journal (created by GroSocial) demonstrates just how massive Facebook’s power is. Here are some other interesting stats from the graphic:
- 25% of Facebook users check their accounts five or more times per day.
- 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network.
- 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media.
Infographic by GroSocial
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