IKEA added quotes to its Wembley shop to celebrate the launch of its new MARKERAD collection, designed in collaboration with Virgil Abloh.
Virgil Abloh is an American fashion designer, mostly known to be the artistic director of Louis Vuitton’s menswear collection and the CEO of Milan-based label Off-White, the fashion house he founded in 2013.
Present throughout most of his designs, quotation marks have become Virgil’s signature style. And that is why they naturally became a symbol of his collaboration with the Swedish furniture designer and retailer. For the launch of the new collaboration, entitled MARKERAD, IKEA logically decided to change the name of its Wembley shop to “IKEA” this weekend, where the collection was exclusively available.
MARKERAD is a series of homeware items that embrace IKEA’s and Abloh’s minimalistic style. Distinctive elements of the collaboration include a green rug embossed with the words “WET GRASS”, a clock that says “TEMPORARY”, a strange large IKEA receipt wall hanging, a Mona Lisa print which doubles as a phone charger and a cardboard tote bag with “SCULPTURE” printed on it.