The web continues to turn more and more visual and, the optimization of images in your content marketing is more important than ever.
Today, thanks to a study conducted by Curalate, a marketing and analytics suite for Pinterest and Instagram, we can look at much more detail in what kind of images get more Likes, Repins and comments on Pinterest.
The study examines 500,000 images and includes several different features found in them from aspect ratio to saturation, colors and even the presence of human faces.
There are a couple of surprising facts like:
- Images with an aspect ratio of 2:3 get 60% more Repins than taller images. I don’t remember where but, I read before that taller images get more Repins. Maybe it’s time to rethink all those infographics…
- Images with red-orange get twice as many Repins than image with blue
- Images without the presence of faces get 23% more Repins
Have you experienced better engagement on certain types of images? Share your experience in the comments below.
This article was originally published on SocialMouth
- Things are Becoming Super Pinteresting
- Pinterest Launches Popular Pins for Websites
- How Users Share on Pinterest [infographic]
You might also like
More from Pinterest
Creators and special guests will headline Pinterest's "Make it here" annual global Creators Festival on October 20.
As part of Hispanic Heritage Month, Pinterest is highlighting Latinx creators and brands in celebration of the diverse Latiné community.
NBC is using the power of Creator Idea Pins to premiere a new series by helping Pinners discover their "What …
Pinterest has launched a sweepstake to encourage college students to create a vision for their new dorm room with Idea …
Pinterest is taking a step further in AI inclusivity by releasing a new hair pattern search feature for Black, Brown, …
Pinterest now lets Creators make Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content.
Arabic has become Pinterest’s 37th language, available on all devices. It had only been previously available on Android and the …