Today Pinterest launched its first API and it’s obviously dedicated to retailers. The new API will allow online retailers to show their “most popular” items on the social pinning board.
Jason Costa, Head of Developer Relations at Pinterest declared:
“Starting today, we’re working with some great companies, including Disney, Nestlé, Walmart, Hearst and Zappos, to show you their most popular Pins right on their sites. This gives you an easy way to discover the best stuff around the web, powered by Pinners like you!”

The Pins on these sites and mobile apps will regularly update, so you always see what’s trending. If you see something you like, you can Pin it right from the site without having to take a break from shopping, reading or browsing.
This of course comes along after Pinterest anounced Promoted pins…. seems live business is only starting on the social pinning board!
Related Stories:
- Promoted Pins Are Here!
- 9 Ways to Make Your Brand P-interest-ing [Infographic]
- Pinterest Will Now Pinpoint You to ‘Related Pins’
You might also like
More from Pinterest
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
Pinterest Launches ‘Chefs At Home’ Initiative
Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.
Searches For The Holiday Season Have Started Early On Pinterest
People are already planning for the Holiday season and Pinterest has launched a "holiday hub" to help marketers start to …
Pinterest Launches Shop Tab On Lens Results
Pinterest is adding a shop tab on visual search results, showing users a feed of shoppable Pins based on in-stock …