From YouTube channels to Instagram hashtags to blogs, social networks already offer foodies plenty to salivate over. While one would think that #foodporn is a pretty cluttered space, YouTube co-founder Steve Chen hopes to break through with the launch of a new platform, where cooking fans, amateurs and pros alike, can broadcast their kitchen adventures live.
The platform, which recently got nearly $5 million in funding, is very much inspired by its gaming counterpart, Twitch. The homepage lists live and future so-called ‘nom casts’, and viewers can easily interact with the broadcasters through real-time chats, and a handful of reaction buttons. Alternatively, users can also create static posts filled with text and images.
The idea is to quickly build a strong community of foodies, and to do so, Nom makes it easy for foodies to become content producers. In just a few clicks, their cooking show can be up and running.
To kickstart the launch of Nom, CEO Vijay Karunamurthy is working hand-in-hand with chefs, like 3-star Michelin Corey Lee and other food pundits, to produce quality content from the get-go. However, Palo Alto-based Nom will only begin to take hold if food enthusiasts at large – especially amateurs – tag along, and start a show of their own.
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As a fledgling platform, only a few broadcasters are already sharing their food experiences, and content is somewhat limited. If Nom tickles your fancy, you should probably give it a go now, and reap the benefits of becoming an early adopter. Who knows, you may be the next foodie sensation!