Twitter is testing a new TikTok-like format for content discovery on Explore, with full-screen content that users can scroll through vertically.
Last Twitter has announced it is testing a new Explore experience that displays Tweets in a full-screen size and with a vertical scrolling format. Much like TikTok’s feed.
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Among the other TikTok-like new characteristics of the experience is a Twitter navigation bar at the bottom of the full-screen image, and the vertical navigation where users are able to swipe up to see videos, photos, and text-based Tweets in a continuous feed.
*checks Explore tab*
If it’s looking different, then you’re in our latest test: a new Explore experience to help you discover the best content that’s trending. Available in certain countries for some of you who use Twitter in English on Android and iOS. pic.twitter.com/PGQwMT8r8B
— Twitter Support (@TwitterSupport) December 8, 2021
According to Twitter, the new Explore experience is meant to help users discover the best content that’s trending.
The enhancements to the display of the “Explore” content discovery Tab are currently being tested with select users who use the platform in English, on Android, and iOS.
Right now, the new Explore display is in test mode “in certain countries,” including India where TikTok saw a massive user engagement before the country took down the app.
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