It seems that no trip or holiday is considered complete these days, if it is not fully documented and shared on social media. Sunsets, the view from the hammock, or what one ate for breakfast… all in a travel day’s user-generated content. And believe it or not, this content is actually very important. Brands can use it to connect with people and engage with their customers. They just need to figure out how.
Also Read: The Social Media Travel Craze
The power of travel UGC is explained a lot better in an infographic from Stackla. Let’s get a closer look at how this is the case. The general idea is that
[quote]…Experts agree that by next year, social media will be the primary way of generating travel bookings and revenue for half the travel industry. This means that millions of prospective traveler are turning to social media for vacation inspiration and validation… [/quote]
As 66% of travellers do their research online, social media are becoming a very important part of the travel industry. Since more people are booking tickets on mobile (1/5 of ticket-spend) and researching destinations, brands need to concentrate their efforts in using user-generated content.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Most people trust user-generated content to find out about a place, as it’s perceived as more honest. In fact, 92% of consumers trusted their friends’ and family members’ recommendations when it comes to choosing a holiday destination. 76% of people say that “online reviews from fellow travelers give them inside knowledge” about a place. 40% of millennials say that they depend solely on this information to inform their decision.
Sharing content is a major part of the way in which user-generated content is so useful! If brands want to use it, they need to find ways to aggregate it and leverage it! Check out the infographic from Stackla for more information on this.
You might also like
More from Experts Talk
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
