The new year is just around the corner, and amidst feverish preparations to welcome 2016 one big question is hanging on everyone’s minds. “What are my New Year’s resolutions?” Well, if you haven’t got any, perhaps it’s time to find some. On social media, New Year’s resolutions are a big topic and this infographic from Sprinklr gives us the stats.
Also Read: 10 New Year’s Resolutions For Social Media Managers
Spinklr analysed over 1 million posts on Twitter and Instagram in the U.S, to see what New Year’s resolutions people are talking about. It found, that from December 28, the day mentions peaked, 92% of posts were positive, and 8% were negative. This has changed to 96% and 4% today, showing the positive hype from the lead up to New Year’s eve. At the moment, there have been over 150,000 mentions Also, it determined that the most popular New Year’s resolution topics on the two platforms are happiness, working out, weight loss, quitting smoking, unplugging, and working harder.
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Twitter was represented more in posts – 92% came from Twitter and 8% came from Instagram. Most posts were by men (63%), and fewer by women (37%). The three states with the top mentions of New Year’s resolutions are California, New York, and Texas… This might change however, so head over to Sprinklr’s interactive site for an updated view of the data.
Let us know your New Year’s resolutions in the comments below!
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