TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.
The information was communicated last week by LGBTQ+ nonprofit Christopher Street West.
TikTok will have its very own first float at the LA Pride Parade and post-parade Pride Village in LA. The platform will also host two live backstage events during the parade, at the Los Angeles State Historic Park June 11 and exclusive interviews with attending celebrities and TikTok Pride Trailblazers with behind-the-scenes content on June 12.
“TikTok has a thriving LGBTQIA+ community made up of inspiring voices who drive culture, influence and impact on and off the platform. We’re honored to be partnering with LA Pride once again to bring the magic and joy of Pride to life with our TikTok community, alongside our allies and trailblazing creators,” TikTok U.S. education and philanthropy partnerships lead Brett Peters said.
Related | TikTok Makes It Easy To Credit Creators
TikTok has been a long-time supporter of the LGBTQIA+ community, with nearly 124.6 billion views for #lgbtq content on the platform. The platform has also donated over $3 million to LGBTQ+ organizations like Sage and The Trevor Project.
“Pride is about celebrating and giving back to our LGBTQ+ family, and we are thrilled to have partners like TikTok that have committed to collaboration and support through our groundbreaking partnership,” CSW vice president of programs and initiatives Gerald Garth said.