TikTok is introducing Jump, a new way to share content through embedded mini-programs and services (Jumps) in their videos.
Earlier this week, TikTok announced a new feature called Jump that gives creators a new way “to share engaging and informative content” on its platform. The feature allows them to embed Jumps, “mini-programs and services” built by third-party providers.
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Viewers can interact with Jumps by clicking on them to explore a range of content, take quizzes, learn, and do a lot more. The entire process doesn’t involve users leaving the platform or the video they were watching, so Jumps will help keep eyeballs on TikTok while allowing creators to improve their engagement.
TikTok has been testing the new feature with a limited group of creators from its Creator Fund and has partnerships with six external apps for this beta stage: Whisk, Breathwrk, Quizlet, StatMuse, and Tabelog.
Wikipedia was also selected as one of six initial content providers to feature through TikTok Jump, however, neither Wikipedia nor the Wikimedia Foundation collaborated or partnered with TikTok on the Jumps feature.
Each app has its own Jumps that creators can use to share content like recipes, calming breathing exercises, Spanish and French vocabulary flashcards, interesting sports stats, and more.
“We are thrilled to be a leading partner in TikTok Jump,” said Nick Holzherr, Head of Whisk. “Since initiating a limited Beta earlier this year, TikTok and Whisk have helped alleviate a long-standing problem that recipe creators face: how to allow TikTok users to view and save full recipe content. Not only are TikTok creators using Whisk to add recipes previously published online; they’re also sharing unique TikTok recipes that don’t exist anywhere else.”
TikTok says new companies will be included 0n the list of linkable apps in the coming weeks, including BuzzFeed, Jumprope, IRL, and WATCHA. Furthermore, the feature will also start rolling out globally after more testing.
Finally, TikTok is also opening up the possibility for developers to create and deploy their own customized content using HTML5, making it a lot easier to build and deploy Jumps.
“The use cases for TikTok Jumps are almost limitless, and we look forward to working with selected providers to build innovative Jumps that help fuel the instructive and entertaining content our community craves,” said Sean Kim, Head of Product at TikTok US.
If you’re wondering where you’ve seen this (or something similar), Snapchat last year announced Snap Minis,
Image: TikTok
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