TikTok is offering an experimental toolset called Effect Studio, to allow developers to create AR effects and experiences.
TikTok is following in the footsteps of Facebook and Snap with the test of a new set of tools called TikTok Effect Studio, that will allow developers to build AR effects for the app.
Related | A Short TikTok Guide For Businesses
According to reports, the all-new Effect Studio is currently in private beta testing on a web platform that allows interested developers to sign up for access on the “Effect House” website.
To register, developers need to submit their name, email, TikTok account info, company, level of experience building for AR, and provide examples of their work.
The project is still “an early experiment” and is only available in a few select markets, including the US.
The launch of an AR toolset open to developers would make TikTok more competitive by allowing it to expand its features and experiences, something the app strongly relies its appeal on.
Although TikTok has been increasingly investing in developer tools over the past couple of years, it still relies on third-party developers to expand its AR effects.
The new toolkit provided by Effect Studio makes it easier for developers to add TikTok features to their apps.
However, Effect Studio’s focus is to also have developers build AR effects and experiences that can be used directly on the platform.
You might also like
More from TikTok
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
TikTok Introduces Effect Creator Rewards, Paying Creators For Popular AR Effects
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the …
TikTok Launches World Hub To help Brands Better Connect With its Audience
TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform. The …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
