In this day and age, TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spend does not always link to how successful a spot gets to be on social!
This week, GEICO stays on top (again!), Apple ranks at #2 with its Selfies on iPhone X campaign and Turkish Airlines takes the third place with its… Super Bowl ad.
#1 – GEICO, ‘Manatee Shirts’
| 7.66% Digital SOV | 4,524,365 Online views | 36,634 Social Actions | $7,173,133 Estimated TV spend |
#2 – Apple iPhone X, ‘Selfies on iPhone X’
| 6% Digital SOV | 3,786,231 Online views | 26,648 Social Actions | $5,823,995 Estimated TV spend |
#3 – Turkish Airlines, Super Bowl 2018, ‘Five Senses’
| 5.21% Digital SOV | 5,529,337 Online views | 5,231 Social Actions | $4,497,488 Estimated TV spend |
#4 – KFC Smoky Mountain BBQ, ‘Country Music Singer’
| 2.7% Digital SOV | 979,061 Online views | 17,952 Social Actions | $1,302,150 Estimated TV spend |
#5 – MassMutual, Super Bowl 2018, ‘The Unsung’
| 2.25% Digital SOV | 41,903 Online views | 20,321 Social Actions | $2,796,391 Estimated TV spend |
#6 – Miss Dior, ‘For Love’
| 1.96% Digital SOV | 1,771,528 Online views | 3,861 Social Actions | $1,087,800 Estimated TV spend |
#7 – Nintendo Switch, ‘Anytime, Anywhere’
| 1.84% Digital SOV | 410,398 Online views | 14,273 Social Actions | $3,055,605 Estimated TV spend |
#8 – Gap, ‘Logo Remix’
| 1.74% Digital SOV | 138,270 Online views | 15,545 Social Actions | $2,679,855 Estimated TV spend |
#9 – Old Spice Ambassador Red Collection, ‘Marco Love-O’
| 1.47% Digital SOV | 813,393 Online views | 7,462 Social Actions | $1,096,859 Estimated TV spend |
#10 – Rise, Super Bowl 2018, ‘Lost in the Music’
| 1.38% Digital SOV | 918,984 Online views | 5,787 Social Actions | $0 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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