This week, Apple makes everyone else look small with the iPhone 8 ‘Red’, Mazda climbs up to #2, and Mitsubishi lands in third place.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple iPhone 8, ‘Red’
33.64% Digital SOV | 10,455,443 Online views | 81,149 Social Actions | $3,710,565 Estimated TV spend |
#2 – Mazda, ‘Feel Alive’
0.91% Digital SOV | 572,460 Online views | 463 Social Actions | $1,572,764 Estimated TV spend |
#3 – 2018 Mitsubishi Eclipse Cross, ‘Strings’
0.87% Digital SOV | 581,579 Online views | 277 Social Actions | $2,683,180 Estimated TV spend |
#4 – Subway Signature Wraps, ‘Rocking Horse’
0.56% Digital SOV | 387,056 Online views | 96 Social Actions | $1,391,367 Estimated TV spend |
#5 – Arby’s 2 for $6 Gyros, ‘Need a Gyro’
0.54% Digital SOV | 239,526 Online views | 721 Social Actions | $2,295,995 Estimated TV spend |
#6 – God of War, ‘A Greater Purpose’
0.52% Digital SOV | 102,052 Online views | 1,580 Social Actions | $3,689,665 Estimated TV spend |
#7 – GEICO, ‘McGruff Fights Baby Talk’
0.49% Digital SOV | 36,833 Online views | 1,758 Social Actions | $5,455,724 Estimated TV spend |
#8 – Papa John’s Meal Deal, ‘12.99 of Better BMX’
0.47% Digital SOV | 297,937 Online views | 256 Social Actions | $1,071,279 Estimated TV spend |
#9 – 2018 Hyundai Kona, ‘Help’
0.43% Digital SOV | 226,166 Online views | 423 Social Actions | $4,652,485 Estimated TV spend |
#10 – Olive Garden, ‘Biggest News Ever’
0.41% Digital SOV | 280,295 Online views | 106 Social Actions | $2,224,445 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Creative Campaigns
Pornhub And Art Primo Partner Up For A Limited Edition Spray Paint
You probably never thought about it, but Pornhub spray paint is a thing, thanks to a new collaboration with Art …
TikTok Is Now ISO 27001 Certified In The UK And The US
TikTok announced it gained the ISO 27001 certification in the UK and the US, with India, Ireland, and Singapore to …
Polaroid Go Is The Smallest Analog Instant Camera Yet
Polaroid Go is the smallest analog instant camera from Polaroid, yet it comes with a selfie mirror and a longer-lasting …
The California Avocado Commission Puts The CA Back In Avocado
The California Avocado Commission is hoping to get a larger slice of the market with its new campaign that brings …
Facebook Jumps Into Audio With New Features, Tools, And Monetization Options
Facebook has announced several new audio features, tools, and monetization options to capitalize on the audio chat trend.
Facebook Now Lets You Transfer Posts And Notes To Google Docs, Blogger, And WordPress
Facebook is extending its data portability options, allowing you to now transfer posts and notes to Google Docs, Blogger, and …
H&M Debuts Free 24-Hour Suit Rental To Help Young Men Searching For A Job
International clothing retailer H&M is announcing its new free 24-hour suit rental service to help young men searching for a …
Reunited With Buds: Free Budweiser If You Got The Vaccine
“Reunited with Buds” shows Budweisers' support the nationwide COVID-19 vaccination campaign, offering a free beer to those who got the …
The Oculus Quest Platform Now Supports Premium Content Subscriptions
As VR content expands beyond gaming, Facebook is bringing support for subscriptions on the Oculus Quest platform.