This week, Apple makes everyone else look small with the iPhone 8 ‘Red’, Mazda climbs up to #2, and Mitsubishi lands in third place.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple iPhone 8, ‘Red’
| 33.64% Digital SOV | 10,455,443 Online views | 81,149 Social Actions | $3,710,565 Estimated TV spend |
#2 – Mazda, ‘Feel Alive’
| 0.91% Digital SOV | 572,460 Online views | 463 Social Actions | $1,572,764 Estimated TV spend |
#3 – 2018 Mitsubishi Eclipse Cross, ‘Strings’
| 0.87% Digital SOV | 581,579 Online views | 277 Social Actions | $2,683,180 Estimated TV spend |
#4 – Subway Signature Wraps, ‘Rocking Horse’
| 0.56% Digital SOV | 387,056 Online views | 96 Social Actions | $1,391,367 Estimated TV spend |
#5 – Arby’s 2 for $6 Gyros, ‘Need a Gyro’
| 0.54% Digital SOV | 239,526 Online views | 721 Social Actions | $2,295,995 Estimated TV spend |
#6 – God of War, ‘A Greater Purpose’
| 0.52% Digital SOV | 102,052 Online views | 1,580 Social Actions | $3,689,665 Estimated TV spend |
#7 – GEICO, ‘McGruff Fights Baby Talk’
| 0.49% Digital SOV | 36,833 Online views | 1,758 Social Actions | $5,455,724 Estimated TV spend |
#8 – Papa John’s Meal Deal, ‘12.99 of Better BMX’
| 0.47% Digital SOV | 297,937 Online views | 256 Social Actions | $1,071,279 Estimated TV spend |
#9 – 2018 Hyundai Kona, ‘Help’
| 0.43% Digital SOV | 226,166 Online views | 423 Social Actions | $4,652,485 Estimated TV spend |
#10 – Olive Garden, ‘Biggest News Ever’
| 0.41% Digital SOV | 280,295 Online views | 106 Social Actions | $2,224,445 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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