Oracle announced this week that GIPHY will now use Oracle Moat to measure ad delivery, viewability, and invalid traffic for branded GIFs.
GIFs and other short-form content can be powerful tools for marketers and are being used more and more often nowadays. That’s why GIPHY built “GIPHY for Marketers,” it’s branded content studio. However, the company needs to make sure that advertisers can trust its campaign measurement and that real people see their branded content.
In its effort to continue to build out its branded content studio, and to inspire confidence in marketers, GIPHY is partnering with Oracle’s Data Cloud to bring a “groundbreaking integration” with Oracle Moat to “measure ad delivery, viewability and invalid traffic for short-form branded content” on its platform.
As Alexis Berger, vice president of revenue for GIPHY explains, the “platform enables brands to be at the center of cultural moments,” and with the integration “brands now also have the added layer of confidence that the media that GIPHY delivers is viewable, verifiable, and reaching real GIPHY users.”
GIPHY is the first and largest GIF search engine, serving more than 7 billion GIFs per day that are then seen by over 500 million daily active users. These users watch more than 11 million hours of GIFs every day.
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