TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays.
This week, it’s all about mobile tech with the Apple iPad, the Samsung Mobile S9 and the Apple iPhone X! #1 Apple iPad ‘Homework’ #2 Samsung Galaxy S9 ‘The Camera. Reimagined.’ and #3 Sprint with its Galaxy Forever ad. And no GEICO this week! OMG.
#1 – Apple iPad, ‘Homework’
| 11.47% Digital SOV | 4,649,771 Online views | 55,795 Social Actions | $9,780,232 Estimated TV spend |
#2 – Samsung Galaxy S9, ‘The Camera. Reimagined.’
| 7% Digital SOV | 4,105,270 Online views | 24,928 Social Actions | $2,313,527 Estimated TV spend |
#3 – Sprint, ‘Every Year: Get Two for One’
| 5.06% Digital SOV | 3,389,459 Online views | 14,913 Social Actions | $4,045,721 Estimated TV spend |
#4 – Apple iPhone X, ‘Fly Market’
| 4.68% Digital SOV | 2,257,075 Online views | 20,053 Social Actions | $3,415,407 Estimated TV spend |
#5 – Victoria’s Secret Dream Angels Collection, ‘Lace’
| 1.2% Digital SOV | 809,973 Online views | 3,461 Social Actions | $1,698,806 Estimated TV spend |
#6 – Snickers Almond, ‘Ahmend’
| 1.11% Digital SOV | 50,410 Online views | 8,110 Social Actions | $1,275,831 Estimated TV spend |
#7 – Mountain Dew Ice, ‘Fire and Ice’
| 0.68% Digital SOV | 715,441 Online views | 113 Social Actions | $3,052,357 Estimated TV spend |
#8 – American Petroleum Institute, ‘The Air Up Here’
| 0.55% Digital SOV | 578,549 Online views | 109 Social Actions | $1,383,296 Estimated TV spend |
#9 – MasterCard, ‘Can’t Judge a Book’
| 0.44% Digital SOV | 75,306 Online views | 2,126 Social Actions | $3,756,765 Estimated TV spend |
#10 – God of War, ‘A Greater Purpose’
| 0.43% Digital SOV | 104,521 Online views | 2,568 Social Actions | $1,807,188 Estimated TV spend |
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend does not always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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