The FIFA World Cup has started and, brands are jumping on the bandwagon. Our favorites? “How to shoot soccer on iPhone X” and GEICO’s “Soccer Celebration.”
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple iPhone X, ‘How to Shoot Soccer on iPhone X’
#2 – Olive Garden Lasagna Mia, ‘Sauces and Toppings’
#3 – GEICO, ‘Extreme Landscaping’
#4 – GEICO, ‘Dave Coulier Rescued From Couch’
#5 – Mazda, ‘Anthem’
#6 – Apple Mac, ‘Behind the Mac’
#7 – Bleu de Chanel, ‘Starman’
#8 – GEICO, ‘Soccer Celebration’
#9 – PlayStation Days of Play, ‘Unfazed’
#10 – Domino’s, ‘Paving for Pizza’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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