This may be the first week without GEICO, Apple or Samsung since we started doing this weekly TV spot recap! What is happening? All hail Playstation, LG and newcomer Thryv.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – PlayStation 4, ‘Play Fearlessly’
| 2.51% Digital SOV | 406,254 Online views | 7,439 Social Actions | $2,524,715 Estimated TV spend |
#2 – LG G7 ThinQ, ‘Super Wide Angle Camera’
| 1.05% Digital SOV | 489,387 Online views | 1,155 Social Actions | $2,711,013 Estimated TV spend |
#3 -Thryv, ‘High Thryv!’
| 0.49% Digital SOV | 5,051 Online views | 1,894 Social Actions | $1,505,648 Estimated TV spend |
#4 – Nissan Rogue, ‘Solo: Straight Down the Center’
| 0.47% Digital SOV | 4,016 Online views | 1,811 Social Actions | $3,258,184 Estimated TV spend |
#5 – Pepsi, ‘This Is the Pepsi That Gets You Stuff’
| 0.41% Digital SOV | 231,395 Online views | 205 Social Actions | $1,404,297 Estimated TV spend |
#6 – AncestryDNA, ‘Show Dad Where He’s From’
| 0.35% Digital SOV | 179,634 Online views | 308 Social Actions | $1,078,204 Estimated TV spend |
#7 – Red Lobster, ‘Have Your Lobster’
| 0.35% Digital SOV | 218,314 Online views | 46 Social Actions | $4,327,576 Estimated TV spend |
#8 – Mercedes-Benz Summer Event, ‘Rescue’
| 0.34% Digital SOV | 128,710 Online views | 555 Social Actions | $1,490,363 Estimated TV spend |
#9 – Facebook, ‘Here Together’
| 0.31% Digital SOV | 10,801 Online views | 1,149 Social Actions | $2,499,741 Estimated TV spend |
#10 – Wells Fargo, ‘Earning Back Your Trust’
| 0.28% Digital SOV | 18,437 Online views | 961 Social Actions | $3,271,694 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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