Canesten and SketchShe follow in the footsteps of toilet spray Poo-Pourri by making a song and dance about some previously unmentionable subjects.
Australian comedy threesome SketchShe – Shae-Lee, Lana and Madison – bring their cheeky, upfront approach to anti-fungal treatment Canesten’s campaign with ‘Thrush, The Musical’.
Clever lyrics and catchy tunes combined with all-singing/dancing action on board SketchShe Air get the message across and take the embarrassment out of a condition most women will experience at some point.
Fans of Virgin Atlantic, which brought glamour back to air travel and made the steward/ess role desirable and aspirational again, will appreciate the nods to their brand reference points, such as the ‘red hot’ livery Canesten lays claim to here. Virgin founder Sir Richard Branson, renowned for his own sense of humour – remember his ‘British Airways Can’t Get It Up’ stunt? – would probably love it.
What do you think? A great way to combine practical information with awareness-building, or a bit, erm, irritating?
C’mon, “It’s just thrush, so what’s the hush?”
Let’s Talk Crap
U.S. brand Poo-Pourri took the chorus line ‘Imagine where you can go now’ for this musical extravaganza featuring their toilet spray, part of their viral ‘Girls Don’t Poop’ campaign.
With an appearance by illusionist “Poo-dini” to teach us a toilet trick, lines such as “I just pooped, and it smells fabulous,” and spoofs of familiar faves like “Grease,” this 3-minute advert is pretty startling. And if you’re in the mood, it’s very amusing.
“Oh, I’m going to buy that,” said one high-flying professional who cracked up laughing while watching it. She enjoyed the slickly presented toilet humour so much she wanted to test the claim that the spritz, made of essential oils and other natural compounds, locks in odours. The results of her one-woman survey? “It works!”
She not only has the prettily packaged bottles in her own bathrooms in the UK but gives them out to friends and has a handbag-size supply too.
Tip from the guys, guys – you don’t need five spritzes. One or two will suffice.
To have your say on this and other ads, please visit the ADDS site.
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …
