Canesten and SketchShe follow in the footsteps of toilet spray Poo-Pourri by making a song and dance about some previously unmentionable subjects.
Australian comedy threesome SketchShe – Shae-Lee, Lana and Madison – bring their cheeky, upfront approach to anti-fungal treatment Canesten’s campaign with ‘Thrush, The Musical’.
Clever lyrics and catchy tunes combined with all-singing/dancing action on board SketchShe Air get the message across and take the embarrassment out of a condition most women will experience at some point.
Fans of Virgin Atlantic, which brought glamour back to air travel and made the steward/ess role desirable and aspirational again, will appreciate the nods to their brand reference points, such as the ‘red hot’ livery Canesten lays claim to here. Virgin founder Sir Richard Branson, renowned for his own sense of humour – remember his ‘British Airways Can’t Get It Up’ stunt? – would probably love it.
What do you think? A great way to combine practical information with awareness-building, or a bit, erm, irritating?
C’mon, “It’s just thrush, so what’s the hush?”
Let’s Talk Crap
U.S. brand Poo-Pourri took the chorus line ‘Imagine where you can go now’ for this musical extravaganza featuring their toilet spray, part of their viral ‘Girls Don’t Poop’ campaign.
With an appearance by illusionist “Poo-dini” to teach us a toilet trick, lines such as “I just pooped, and it smells fabulous,” and spoofs of familiar faves like “Grease,” this 3-minute advert is pretty startling. And if you’re in the mood, it’s very amusing.
“Oh, I’m going to buy that,” said one high-flying professional who cracked up laughing while watching it. She enjoyed the slickly presented toilet humour so much she wanted to test the claim that the spritz, made of essential oils and other natural compounds, locks in odours. The results of her one-woman survey? “It works!”
She not only has the prettily packaged bottles in her own bathrooms in the UK but gives them out to friends and has a handbag-size supply too.
Tip from the guys, guys – you don’t need five spritzes. One or two will suffice.
To have your say on this and other ads, please visit the ADDS site.
[box]Tree Elven is a creative who thinks big, values simplicity, and loves life. She’s the Founder of ADDS, an independent voting platform – it’s like TripAdvisor for advertising.[/box]
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