This Week: The 10 Most Talked About TV Ads On Social

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This may be the first week without GEICO, Apple or Samsung since we started doing this weekly TV spot recap! What is happening? All hail Playstation, LG and newcomer Thryv.

TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.

Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays.

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#1 – PlayStation 4, ‘Play Fearlessly’

2.51%
Digital SOV

406,254
Online views

7,439
Social Actions

$2,524,715
Estimated TV spend

#2 – LG G7 ThinQ, ‘Super Wide Angle Camera’

1.05%
Digital SOV

489,387
Online views

1,155
Social Actions

$2,711,013
Estimated TV spend

#3 -Thryv, ‘High Thryv!’

0.49%
Digital SOV

5,051
Online views

1,894
Social Actions

$1,505,648
Estimated TV spend

#4 – Nissan Rogue, ‘Solo: Straight Down the Center’

0.47%
Digital SOV

4,016
Online views

1,811
Social Actions

$3,258,184
Estimated TV spend

#5 – Pepsi, ‘This Is the Pepsi That Gets You Stuff’

0.41%
Digital SOV

231,395
Online views

205
Social Actions

$1,404,297
Estimated TV spend

#6 – AncestryDNA, ‘Show Dad Where He’s From’

0.35%
Digital SOV

179,634
Online views

308
Social Actions

$1,078,204
Estimated TV spend

#7 – Red Lobster, ‘Have Your Lobster’

0.35%
Digital SOV

218,314
Online views

46
Social Actions

$4,327,576
Estimated TV spend

#8 – Mercedes-Benz Summer Event, ‘Rescue’

0.34%
Digital SOV

128,710
Online views

555
Social Actions

$1,490,363
Estimated TV spend

#9 – Facebook, ‘Here Together’

0.31%
Digital SOV

10,801
Online views

1,149
Social Actions

$2,499,741
Estimated TV spend

#10 – Wells Fargo, ‘Earning Back Your Trust’

0.28%
Digital SOV

18,437
Online views

961
Social Actions

$3,271,694
Estimated TV spend

This week’s most engaging TV spots on social are #1 @Playstation #2 @LGUS #3 @Thryv – Where are @GEICO, @Apple and @Samsung?

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Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!

This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.

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