This week, GEICO is back, placing both its TV spots at the top of our digital and social SOV rankings! Even Apple could not hold them back! Interesting enough though, Facebook is in our top 5 this week!
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – GEICO, ‘The Avengers: Infinity War’
| 15.71% Digital SOV | 4,064,157 Online views | 23,978 Social Actions | $3,406,277 Estimated TV spend |
#2 – GEICO, ‘A Presentation On World Domination’
| 8.27% Digital SOV | 1,765,688 Online views | 14,121 Social Actions | $3,924,978 Estimated TV spend |
#3 – Apple iPhone 8, ‘Red’
| 2.04% Digital SOV | 276,774 Online views | 3,819 Social Actions | $2,411,456 Estimated TV spend |
#4 – Miss Dior, ‘For Love’
| 1.91% Digital SOV | 682,981 Online views | 1,843 Social Actions | $2,594,452 Estimated TV spend |
#5 – Facebook, ‘Here Together’
| 0.81% Digital SOV | 50,580 Online views | 1,868 Social Actions | $7,282,195 Estimated TV spend |
#6 – Xeljanz XR, ‘Family Beach Day’ ‘
| 0.74% Digital SOV | 1,837 Online views | 1,895 Social Actions | $2,234,903 Estimated TV spend |
#7 – Audible, ‘Binge Better’
| 0.58% Digital SOV | 323,743 Online views | 180 Social Actions | $1,756,292 Estimated TV spend |
#8 – Gatorade Flow, ‘Real Smooth’
| 0.53% Digital SOV | 237,697 Online views | 388 Social Actions | $1,095,601 Estimated TV spend |
#9 – Red Lobster, ‘Your Perfect Shrimp Plate’
| 0.48% Digital SOV | 289,053 Online views | 81 Social Actions | $4,069,534 Estimated TV spend |
#10 – Olive Garden, ‘Biggest News Ever’
| 0.45% Digital SOV | 268,881 Online views | 82 Social Actions | $2,542,660 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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