To help Ketchup lovers deal with lockdown, Heinz is giving away free puzzles. There is a catch, however. They are nearly impossible to solve.
As we are all stuck at home these days, puzzles have once again become a great way to spend time being creative. Some brands have noticed, and are now taking advantage of this shift in behavior. For example, a few weeks ago, Kodak released the largest puzzle in the world. Now Heinz is introducing the Ketchup puzzle.
The Heinz Ketchup puzzle is not for sale, but Heinz is currently giving away 57 Ketchup puzzles in 17 countries around the world; the only catch being, that each is made of 570 identical “Heinz red” pieces. This might just be the world’s slowest puzzle.
Heinz knows that good things take time. Just like the satisfaction you get when ketchup hits your fries following the perfectly slow Heinz ketchup pour, this puzzle is worth the patience, only this time, you can’t hold it at the perfect angle to solve it.
This makes the puzzle a great brand fit according to Brian Neumann, Senior Brand Manager at Kraft Heinz Canada:
“Heinz is known for its iconic, slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two. We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit.”
In Canada, 57 lucky Canadians will have the chance to win a Heinz Ketchup Puzzle. All they have to do is head over to @Heinz_ca on Instagram and comment on the post, sharing who they wish they could finish the puzzle with.
View this post on Instagram
Heinz knows that good things take time. And right now we all have a little more time. So we created this. 570 pieces. All Heinz red. Tell us who you wish you could finish this with and we could send you 1 of 57 puzzles. #HeinzKetchupPuzzle See bio for rules and regulations.
Advertising Agency: Rethink, Canada
CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan
Producers: Anna Tricinci, Todd Harrison
Photographer: Alex Butt
Print Producer: Narine Artinian
Editor: Tyler Erdelac
Account Services: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin
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