To help Ketchup lovers deal with lockdown, Heinz is giving away free puzzles. There is a catch, however. They are nearly impossible to solve.
As we are all stuck at home these days, puzzles have once again become a great way to spend time being creative. Some brands have noticed, and are now taking advantage of this shift in behavior. For example, a few weeks ago, Kodak released the largest puzzle in the world. Now Heinz is introducing the Ketchup puzzle.
The Heinz Ketchup puzzle is not for sale, but Heinz is currently giving away 57 Ketchup puzzles in 17 countries around the world; the only catch being, that each is made of 570 identical “Heinz red” pieces. This might just be the world’s slowest puzzle.
Related | Burger King France Tells Fans How To Make A Whopper At Home
Heinz knows that good things take time. Just like the satisfaction you get when ketchup hits your fries following the perfectly slow Heinz ketchup pour, this puzzle is worth the patience, only this time, you can’t hold it at the perfect angle to solve it.
This makes the puzzle a great brand fit according to Brian Neumann, Senior Brand Manager at Kraft Heinz Canada:
“Heinz is known for its iconic, slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two. We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit.”
In Canada, 57 lucky Canadians will have the chance to win a Heinz Ketchup Puzzle. All they have to do is head over to @Heinz_ca on Instagram and comment on the post, sharing who they wish they could finish the puzzle with.
CREDITS:
Advertising Agency: Rethink, Canada
CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan
Producers: Anna Tricinci, Todd Harrison
Photographer: Alex Butt
Print Producer: Narine Artinian
Editor: Tyler Erdelac
Account Services: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin
You might also like
More from Creative Campaigns
Instagram Rolls Out Reels Ads Globally
Instagram Reels will start including full-screen, looping, 30-second ads today, available across the globe.
Facebook Is About To Launch Its Podcasts Feature
Facebook will reportedly start rolling out its new on-platform podcasts feature next week to a select group of creators.
Amazon Will Temporarily Allow Prime Members To Access Luna Without An Invite
Amazon announced that it will temporarily open access to Luna - its cloud gaming platform - to Prime subscribers.
Facebook Will Start Testing In-Headset Ads In Oculus Quest Apps
After announcing the test of ads in the Oculus mobile app, Facebook will now also start testing in-headset ads within Oculus …
Spotify Launches Spotify Greenroom, Its Own Live Audio App
Spotify is joining the live audio craze with Greenroom, a new live audio app available on iOS and Android.
Instagram Introduces Group Fundraisers
With the new Instagram Group Fundraisers, people can unite for a cause. 100% of the funds will go directly to …
Facebook Announces ‘Streamer Fan Groups’ For Gaming Creators
Facebook has announced Streamer Fan Groups, a new type of Facebook Group that lets streamers better connect with their fans.
TikTok Encourages Creators To Use #CreativityForGood To Support Good Causes
TikTok creators can showcase their creativity in support of any of four causes, with the #CreativityForGood hashtag campaign.
Original ‘Doge’ Meme Sells for Over $4M At Auction
The world-famous "Doge" meme image has sold for over $4 million, becoming the most expensive meme NFT to date.
