To help Ketchup lovers deal with lockdown, Heinz is giving away free puzzles. There is a catch, however. They are nearly impossible to solve.
As we are all stuck at home these days, puzzles have once again become a great way to spend time being creative. Some brands have noticed, and are now taking advantage of this shift in behavior. For example, a few weeks ago, Kodak released the largest puzzle in the world. Now Heinz is introducing the Ketchup puzzle.
The Heinz Ketchup puzzle is not for sale, but Heinz is currently giving away 57 Ketchup puzzles in 17 countries around the world; the only catch being, that each is made of 570 identical “Heinz red” pieces. This might just be the world’s slowest puzzle.
Related | Burger King France Tells Fans How To Make A Whopper At Home
Heinz knows that good things take time. Just like the satisfaction you get when ketchup hits your fries following the perfectly slow Heinz ketchup pour, this puzzle is worth the patience, only this time, you can’t hold it at the perfect angle to solve it.
This makes the puzzle a great brand fit according to Brian Neumann, Senior Brand Manager at Kraft Heinz Canada:
“Heinz is known for its iconic, slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two. We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit.”
In Canada, 57 lucky Canadians will have the chance to win a Heinz Ketchup Puzzle. All they have to do is head over to @Heinz_ca on Instagram and comment on the post, sharing who they wish they could finish the puzzle with.
CREDITS:
Advertising Agency: Rethink, Canada
CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan
Producers: Anna Tricinci, Todd Harrison
Photographer: Alex Butt
Print Producer: Narine Artinian
Editor: Tyler Erdelac
Account Services: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin
You might also like
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …