Burger King France had to close all of its restaurants because of the Coronavirus. Now they are teaching fans how to make their own Whopper at home.
France is under strict rules of confinement to help fight the spread of the Coronavirus. For Burger King, that meant closing all of its restaurants in the country. But with all their customers forced to stay home, Burger King thought to tell them how to make their own favorite sandwiches themselves.
Burger King created easy-to-understand pictorial directions on how to make four of their best-sellers: the Whopper, Big King, Big Fish, and Steakhouse.
Le Big Fish – Burger King France
Le Big King – Burger King France
Le Steakhouse – Burger King France
Le Whopper – Burger King France
Each visual gives a list of ingredients in the order needed to make the sandwiches. For example, for the Whopper, you will start with a bun, then red onion, pickles, ketchup, ground beef, mayonnaise, lettuce, tomato, and another bun.
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The campaign was created by Buzzman, a creative agency in Paris, which manages all things for the French arm of Burger King.
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