Snapchat is the fastest-growing social network, and brands have been quick to realise its creative potential in marketing.
In Brazil, Hering, the fashion retail giant, worked with BETC to launch “SnapBlackFriday” – its own interactive Black Friday campaign, exclusively on Snapchat.
[box]Also Read: 9 Reasons Why Snapchat Is The Next Big Thing[/box]
Snapchat’s basic USP is that everything on it, is ephemeral. Hering and BETC realised that this was the one insight they could easily align with retail: Sales only last for a short time… just like any story on Snapchat. So, the idea of “SnapBlackFriday” was born.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Hering created a series of looks that were then shared on Snapchat. To spice it up, the brand then added a series of “discount signs” in the frame, each staying visible for only a couple of seconds. The aim was for followers to be quick enough to capture a screenshot on their phone, to then be able to claim the respective discount.
If you don’t understand, it will all make more sense once you watch the video:
The idea was pure engagement genius. The campaign was so successful, it helped Hering increase its annual sales by 17% in 2015!
What do you think? Time to consider Snapchat for your brand?