Biskrem is an iconic biscuit brand in Turkey. People love it and it has taken an integral part of their daily lives. But what if it did not exist, or if it was taken away from them? How would people react? Would they be ready to do anything to bring Biskrem back?
This is what the brand wanted to find out, and for that, they built an awesome adventure game on Instagram!
Also Read: Instagram Ads Are Now Clickable!
Biskrem and their creative agency, ArnoBrasco, came up with an awesome idea: Biskrem are no more, they don’t even exist and Instagram users must replace the inventor of Biskrom and overcome all the obstacles to create the biscuit.
For this, they created a whole adventure game on Instagram, designing over 70 custom visuals and videos and launching 17 different accounts for alternate endings. To reach the final step, and finish the game, users had to use all the native features of Instagram: photo, video, map, tagging, search and even direct messaging!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The results: +850% Instagram followers for the brand, 9990 likes, 9658 positive comments and a lot of earned media and PR value.
After the IKEA website and the Mercedes “Build your own” Instagram experience, this campaign comes to show that there is no limit to how creative brands can be with Instagram.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …