Google has announced that all advertisers globally can now buy the YouTube Masthead on a CPM basis, as a seamless cross-screen buy or only on TV Screens.
Back in September Google announced an open beta test bringing the YouTube Masthead to TV Screens in addition to mobile and desktop placements.
Following the success of the test in some select markets, all advertisers will now be able to run their ads on mobile, desktop, and TV Screens – as part of a seamless cross-screen buy – or choose to run them only on TV Screens.
Furthermore, advertisers will be able to do so on a CPM basis as well as CPD. This development is particularly important since the YouTube Masthead on TV screens has the potential to drive a lot of awareness for advertisers with the “rich audio and visual experience” it offers – especially when combined with the home placement.
Broadcaster FOX has been testing the Masthead on TV screens during the last month to drive awareness for The Masked Singer hit show.
Natalie Park, VP of Media at the company commented that “This first-of-its-kind initiative reaches viewers where they live, right at their point of viewing, and with YouTube’s scale, it’s the perfect partnership and a fantastic way to promote our #1 show.”
Advertisers can preview the Masthead with their videos and customizations here.
Image credit: Google
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