The Story of Air Max: 90-2090 takes you one journey from the genesis of Air Max to the present day and the future of one of the most iconic sneaker brands.
The Air Max 90 is one of the most iconic sneakers. But how did we get there? How did it start?
The Story of Air Max: 90-2090 tells the story of the shoes’ rule-breaking ethos and universal impact on sneaker culture. The documentary kicks off by giving Air Max fans an insight into how the Air Max 2090 came to be. It also dives into Air Max’s cultural and technical impact in the world of sneakers.
Related | Nike Celebrates 30 Years Of Air Max 90 With The “Ghost Green Duck Camo”
The video runs for a little over 24 minutes, featuring guests such as Air Max Senior Creative Director Dylan Raasch to DJ Clark Kent, Masta Lee, and Gabrielle Serrano, the winner of Air Max Day 2018’s “On Air” competition.
“A stylish, vibrant, and energetic documentary about the storied legacy and bold future of Air Max. Told through a respected tapestry of designers, artists, and cultural icons, this short film deconstructs the creation of the new Air Max 2090 by exploring the roots of Air Max itself and its direct lineage to the iconic Air Max 90.
This story captures the universal impact and unique appeal of a franchise that created a nexus of performance and lifestyle and helped fuel the birth of subcultures and sneaker culture around the globe.”
You might also like
More from Lifestyle
These Trasher x adidas Sneakers Are Not Just For The Skaters
Trasher meets adidas for a beautiful rendering of the Superstar ADV and Tyshawn. But be careful, these bad boys aren't …
Nikon Is Bringing Back Its Free Online Photography Classes
Nokia is bringing back free online photography classes, just in time for the holiday season.
Reebok Launches Rentable Sneaker Service
In what might be the craziest idea in urban mobility, Reebok has launched Reebok To Go, the first rentable sneaker …
Own A Porsche 911 For Just $150 With This LEGO Kit
The LEGO Porsche 911 RSR 1,580-piece build will make all automotive enthusiasts out there happy. And it can be yours …
Supreme Sells To Vans Owner For Over $2 Billion
VF Corp, the parent company of The North Face and Vans, has acquired streetwear brand Supreme for $2.1 billion.
Teslaquila Is Here To Help You Cope With The World
Teslaquila, the Tesla-branded liquor born out of Elon Musk's April Fool's joke, is now a real product available on the …
Brooklyn Nets Debut Jean-Michel Basquiat-Inspired Jerseys
The Brooklyn Nets will honor Jean-Michel Basquiat, another Brooklynite, for its 2020 City Edition jersey.
Pornhub Is Launching Its First Ever Sex Education Series
Pornhub sex education aims to bridge the gap between porn and actual sex education with ‘real talk about sex from …
You Can Now Buy Jerseys Worn By The Best PSG Players
Owning a game-worn jersey from your favorite football player is a dream for many die-hard fans. For PSG fans, it …
